The source contacted Ricoh Imaging Americas for clarification regarding recent press releasepublished on the company’s Japanese website. Recall that it talked about significant changes in Ricoh’s approach to production and sales.
“Until now, we’ve done business with our customers’ strong feelings for the Pentax and GR brands. Although I would like to answer them to the best of my ability, I feel that the traditional method based on mass production and mass sales is becoming incompatible with the recent changes in the market environment,” company president Noboru Akabane was quoted as saying. in a press release.
And here is what the American branch of the company said in a response received by the source: “The announcement caused some confusion and only concerned the Japanese market. Ricoh will not stop mass production and sales, but will instead expand distribution in Japan through a more direct approach to the consumer.”
Furthermore, a statement has been posted on the Ricoh Imaging Americas Corporation website to clear up any confusion.
“Ricoh/Pentax will not change its distribution structure in North America and the company has strong plans and goals for the North American market this year, where mass production of its products will be used,” Kazumichi Eguchi said in a statement. President of Ricoh Imaging Americas Corporation. “Customers in North America can continue to purchase Ricoh and Pentax cameras through our authorized dealers and directly through our website: https://us.ricoh-imaging.com/.”