Reliance Retail: Reliance Retail will launch ‘Swadesh’, an exclusive store exclusively dedicated to artisans. The company said on Thursday that agricultural and food products, handlooms, apparel, textiles, handicrafts and handmade natural products will be put on sale in this store. Reliance Retail said in a statement that the store will promote the “Handmade in India” program and provide a global platform for selling products made by artisans.
Stores expected to open in the second half of 2022
The first Swadesh store is expected to open in the second half of 2022. “The program is being spearheaded by Reliance Retail’s handicrafts brand Swadesh, which is a fully dedicated store for handicraft products from across the country,” the company said.
signed the consent form
Reliance Retail, a subsidiary of Reliance Retail Ventures Limited (RRVL), is also exploring partnerships with state governments to support local artisans. In this sequence, the company signed an MoU on Thursday at the Bengal Global Business Summit in Kolkata.
Reliance Retail is making new partnership
Isha Ambani, Director, RRVL said that the future of Indian arts and crafts is at an exciting juncture. “Reliance Retail is partnering with various government organizations to help popularize various local ‘artworks’ nationally and globally,” he added.