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HomeBusinessReliance Retail: Reliance Retail introduces FMCG brand 'Independence', plans to launch nationwide

Reliance Retail: Reliance Retail introduces FMCG brand ‘Independence’, plans to launch nationwide

Reliance Retail Launches Independence: Reliance Consumer Products Limited, the FMCG company of Reliance Retail, has launched the brand Independence of FMCG items of everyday use. The company will launch this brand across the country.

This brand has been launched in Ahmedabad, Gujarat. On the launch of Independence, Isha Ambani, Director, Reliance Retail Ventures Limited, said that under the Independence FMCG brand, affordable products including edible oils, pulses, cereals, packaged foods and other daily need products will be introduced. Will. He added that the brand is a truly Indian solution for Indian needs, creating an emotional connect.

Reliance Retail said in its statement that under the Independence brand, the company will offer a range of products across multiple categories. This includes daily use grains, processed foods and other daily consumption items. The company also plans to develop Gujarat as the go-to market state to excel in its FMCG business. The company plans to reach out to FMCG retailers across Gujarat in the coming months. After this, this brand will be introduced in the whole country.

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In fact, in the AGM meeting of Reliance Industries held on 29 August 2022 itself, Isha Ambani announced Reliance Retail’s foray into the FMCG business. With the launch of the FMCG brand, Tata Consumer, Hindustan Unilever, Nestle, Britannia and Adani Wilmar are going to face a big challenge from Reliance Retail. Reliance Retail Ventures, being a subsidiary of Reliance Industries, is the holding company of the retail business. In 2021-22, the turnover of the company is Rs 1.99 lakh crore and the profit is Rs 7055 crore.

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