Reliance Retail Launches Camp: Reliance Consumer Products Limited, the FMCG company of Reliance Retail Ventures, has launched the soft drink brand Campa. Currently, Reliance Retail has launched the first three flavors in its Campa portfolio, which include Campa Cola, Campa Lemon and Campa Orange. After the relaunch of Reliance Retail’s Campa brand, Peppy (Pepsi) and Coca-Cola (Coa Cola) are going to face the biggest challenge.
In August 2022, Reliance Retail bought soft drink brand Campa to give wings to its FMCG business. Along with Campa, the company also bought the Sosyo brand from Pure Drinks Group. Reliance Retail has again launched it in the market only six months after acquiring the Campa brand. In the 70’s and 80’s, Campa was one of the biggest companies in the country’s beverage market. But in the 90s, it could not stand before the challenge from Coca-Cola and Pepsi.
Reliance Consumer Products Limited on the relaunch of the Campa brand said that the launch of the brand is in line with the company’s strategy to promote homegrown Indian brands that not only have a rich heritage, but also appeal to the Indian consumer for their unique taste and flavour. He has a deep connection with
Last year, on August 29, 2022, while addressing the AGM of Reliance Industries, Isha Ambani, director of Reliance Retail, had announced to enter the FMCG business and only two days after her announcement The acquisition of the Campa brand came to the fore. Let us tell you that the value of the FMCG sector in the country is estimated to be around $110 billion.