The growth in sales of PC monitors associated with the COVID-19 pandemic and related isolation measures has stalled. Year-on-year growth continued for five consecutive quarters, but in the third quarter of 2021, sales were lower than in the third quarter of 2020. This conclusion is contained in a report prepared by specialists from the analytical company IDC.
While many countries, especially in the Asia-Pacific region, continued to show strong demand due to the satisfaction of previously placed orders, the key markets in North America and Western Europe saw significant contractions. It is mainly associated with a decrease in consumer demand. Just over 34.8 million monitors were shipped in the third quarter of 2021, down 7.2% from the year before. Moreover, continued supply and logistics problems have further constrained the market.
Dell continues to be the market leader. Having increased shipments by 20.6%, it was able to increase its share from 17.0% to 21.5%.
Ranked second, Lenovo increased shipments by 6.9%. As a result, its market share increased from 10.6% to 12.2%.
TPV is in third place. Over the year, it reduced shipments by 30.1%, which resulted in a decrease in the share of TPV from 15.1% to 11.4%.
The top five also include HP and Samsung. They also cut supplies – by 21.0% and 14.7%. HP’s share for the year decreased from 12.6% to 10.7%, and Samsung’s share – from 9.0% to 8.3%.