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NVIDIA may keep sales of GeForce RTX 30-series video cards after the release of new generation accelerators

NVIDIA is considering continuing to release GeForce RTX 30-series graphics cards after the next generation of graphics accelerators hit the market. This was announced at the meeting of investors by NVIDIA CFO Colette Kress.

Kress did not share details about future generation video cards. However, she noted that the company is considering the possibility of implementing a new series of accelerators simultaneously with the current generation of GeForce RTX 3000 video cards.

It is not uncommon for NVIDIA to return to production of products that were discontinued with the release of a new generation of graphics accelerators. You can recall at least the return to sale of video cards GeForce RTX 2060 . The company slightly updated it, increasing the amount of memory from the original 6 to 12 GB. Today, the card can be found on sale for 500-600 dollars, which, of course, is much more expensive than the $ 349 that the original model released in 2019 was estimated at. NVIDIA’s idea of ​​returning old video cards to the market is connected with the desire to expand the number of available offers, reducing the hype for the most popular models.

“Despite the pandemic and related supply issues, this has been a very interesting experience for us. We have the opportunity to sell two generations of accelerators at once – the current GeForce RTX 3000 and the previous Turing-based GeForce RTX 2000. We do this in order to provide gamers with more choice and opportunities. It is possible that in the future we will use a similar approach ,” commented Kress.

Another actual problem of the video card market is very high prices for graphics accelerators. NVIDIA believes that having a wider choice of accelerator models will help solve this issue. And maintaining sales of GeForce RTX 30-series video cards when a new generation of accelerators is released can also be useful in this task.

During the investor meeting, Kress also noted that the company expects a significant increase in GPU shipments in the third quarter of this year.

“We continue to work on the issue of supplies. I think that the situation will change significantly for the better in the second half of the year,” commented NVIDIA CFO.

A company spokeswoman also said that NVIDIA may reveal “some details” regarding the next generation of its graphics cards at the upcoming GTC conference later this month.

 

source: PCMag

 

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