Apple has introduced a new haptic trailer that can be both seen and felt. This innovative technology has been launched alongside Brad Pitt’s upcoming film, Formula One. iPhone users can experience it through the Apple TV app.
This is the world’s first trailer that can be experienced not just with your eyes, but also with your hands. Apple has named it the Haptic Trailer, and it truly offers a unique experience. The company released this new feature along with the trailer of Brad Pitt’s Formula One film. The trailer is available on the Apple TV app, and every iPhone user is encouraged to try it at least once. Even if you don’t own an iPhone, you can borrow one from a friend to enjoy this experience.
What’s Special About It?
Apple first unveiled the teaser during its WWDC event. While watching this trailer, you will feel precise vibrations in your hands. Thanks to this haptic feedback, it feels as though you’re not just watching the trailer—you’re feeling it. The iPhone’s vibration motor, called the Haptic Engine, powers this feature. That’s why it’s called a haptic trailer.
To enjoy it, your iPhone must be updated to iOS 18.4. The F1 trailer can be watched through the Apple TV app.
How Does It Work?
As mentioned, the phone delivers different types of vibrations for different scenes in the trailer. For instance, when a car engine starts, you’ll feel one kind of vibration; during a crash, you’ll feel a different one. These vibrations are perfectly synchronized with the visuals and sound, creating a completely immersive experience. It’s unlike any trailer experience before.
This is the world’s first haptic trailer, and you should definitely try it. In the future, we may see more such trailers. Until then, fans of Brad Pitt and those interested in new technology can enjoy this breakthrough.
What’s Next?
Experts believe more filmmakers will use this technology for movie promotions in the future. Brad Pitt’s movie is already benefiting from this unique experience. It’s also possible that haptic trailers may be released independently in the future.
This approach benefits both the film and Apple. While it helps promote the movie, it also highlights Apple’s innovative features. Moreover, Apple might eventually offer this technology as a paid service to filmmakers.