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Now Maruti Suzuki car accessories can be ordered online

Maruti is providing car accessories to customers through the Maruti Suzuki Genuine Accessories (MSGA) website in more than 100 cities in India. Through this service, customers can choose from more than 2000 Maruti accessories from the company’s online portal.

The company has taken this initiative after studying data which shows that more than 30% of customers prefer to buy car accessories online for their vehicles. This initiative of Maruti Suzuki is in sync with the changing trends of the customers and the needs of the customers for digital shopping.

The Maruti Suzuki Genuine Accessories website provides a user friendly experience to the customers. Through this, customers will be able to order accessories in a simple three-step browse -> add to cart -> order. All users can search for accessories by vehicle model, variant and product category. Thereafter, they can pay for their orders through any of the payment modes as well as through the digital payment gateway. There is also the option of fitting the accessory at home or at the dealer’s location for the customers to choose from as per their choice.

Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited says, “The changing times and preferences of the customers have brought about a paradigm shift in the way they shop. Nowadays online shopping has become the most preferred method of customers. Maruti Suzuki continues to inspire with these changing customer behavior and that is why we have digitized 24 out of 26 touchpoints for customers to make their car buying journey easier. The online availability of Maruti Suzuki Genuine Accessories is in perfect line with our objective of providing a ‘physical’ buying experience to our customers. Through this website, customers can avail the benefit of buying Maruti Suzuki Genuine Accessories from the comfort of their homes. The online availability of accessories will further empower our customers to purchase our trusted and reliable vehicle accessories.”

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