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Now it’s clear why Musk wants to introduce a lot of paid features on Twitter. He needs to quickly repay a $13 billion high-interest loan he took out to buy the social network.

Twitter is considering introducing new paid features to its platform, including sending private messages to well-known users. This was reported by The New York Times, citing its sources.

According to her, in addition to this, viewing of individual videos is considered as paid features. Discussions about paid features began immediately after the acquisition of the company by Elon Musk. According to the publication, these measures are aimed at making a quick profit, since Musk took out a loan of $ 13 billion with a high interest rate to complete the deal.

At the same time, the company is considering mass layoffs of employees. Half of Twitter’s staff could be laid off, according to Bloomberg.. It is expected that layoffs will begin today, November 4th. According to The New York Times, some employees were sent emails about the imminent start of layoffs of the company. “In order to get Twitter on the right track, we will go through the difficult process of shrinking our global workforce. We acknowledge that this will affect some individuals who have made valuable contributions to Twitter, however, unfortunately, such a move is necessary in order to ensure the success of the company.”, – quotes the publication of an excerpt from the letter.

Rob Norman, a former employee of the British advertising company WPP, in an opinion column for The New York Times, previously pointed out that due to Musk’s ideas to turn the social network into a more free platform for expressing their opinions, large advertisers may stop allocating funds to promote their goods on Twitter. Several large companies, including General Mills, owner of food brand Nestle, Mondelez International, famous for making Oreo cookies, drug giant Pfizer, and automaker Audi, have already decided to suspend funding for Twitter marketing, according to The Wall Street Journal.

On Tuesday Musk also suggested introducing an $8 per month fee for verifying an account on the social network.. According to the new owner of Twitter, the option he proposed will “kill bots”, halve the number of ads on the platform, and also allow users with verified accounts to post long videos and audio recordings and ensure that the account is prioritized in search results or when displaying replies to posts.

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