Fake reviews on Flipkart, Amazon and other e-commerce websites may soon be over. Many times, it has been observed that some products on e-commerce websites often have fake reviews, which can be done to promote or demote them. This can be misleading for the buyers who buy the product after seeing such fake reviews.
To prevent this from happening further, the government has initiated action against fake reviews and unverified ratings. The government has drafted a framework for companies that rely on customer reviews to validate products and services. The range of companies includes Google, Meta, Instagram, Amazon, travel websites and food delivery apps.
Get rid of fake reviews soon
The Government of India has drafted a framework for several companies across various industries to curb fake product reviews online. The move is aimed at making online interactions and e-commerce more authentic and less confusing for consumers in India. The Department of Consumer Affairs set up a committee in June to develop a framework to check fake and bogus reviews in e-commerce, Reuters reported, citing the Ministry of Consumer Affairs, Food and Public Distribution.
Meta and Google are also included in this list
The report further revealed that platforms like Meta and Google will have to comply with these rules. Full details of the draft proposal have not yet been made public. Rohit Kumar Singh, Secretary, Department of Consumer Affairs, said that the government will follow these guidelines on a voluntary basis. And if the threat continues to grow, the government could mandate new guidelines for companies to crack down on fake reviews.
Company will have to answer on getting fake review
Online companies told Reuters they have internal checks in place to deal with fake reviews, but currently, failure to do so is not a compliance violation. If the guidelines become mandatory, companies may face action for unfair trade practices. They may face action after they find fake reviews on websites and apps.