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Not to fitness: sales of smart watches and bracelets fell for the first time in Russia

The MTS operator shared interesting statistics on the results of the Russian wearable device market in the first quarter of 2022. As it turned out, sales of wearable devices in Russia for the first time decreased, previously this segment was constantly growing.


In the first quarter of 2022, compared to the same period last year, it decreased by 4% in unit terms. In total, in January-March 2022, more than 1.1 million wearable gadgets were sold in Russia. At the same time, in monetary terms, the market for wearable devices continues to grow – an increase in sales amounted to 10%. Their average cost was 10,000 rubles.

According to analysts, the observed statistics indicate that the fashion for cheap fitness bracelets is passing, and smart watches have shown the highest growth dynamics. The Russians purchased almost 700 thousand devices for a total of 11.3 billion rubles, which is 14% more than in January-March 2021 in unit terms and 13% in monetary terms. The average cost of a smart watch was 17,000 rubles.

The most popular smartwatch brands in terms of sales in Russia are: Apple with a share of 29%, Samsung – 11%, Huawei – 10%, Amazfit – 8% and Xiaomi – 7%. In monetary terms, Apple occupies 52% of the market, Samsung – 14%, Huawei – 7%, Amazfit – 4% and Xiaomi – 2%.

Fitness bracelets were bought 21% less than a year earlier. In monetary terms, demand decreased by 1%. In total, in January-March 2022, 480 thousand fitness bracelets were purchased in the amount of 1.3 billion rubles. Their average cost is 2800 rubles. The most popular fitness tracker brands are Xiaomi, Honor, Huawei, Leef and Jet.

The most popular smartwatches in Russia in January-March 2022:

  1. Apple Watch SE 40mm
  2. Redmi Watch 2 Lite
  3. Apple Watch Series 7 45mm
  4. Apple Watch Series 7 41mm
  5. Apple Watch SE 44mm
  6. Samsung Galaxy Watch4 40mm
  7. Samsung Galaxy Watch4 Classic 46mm
  8. Honor Magic Watch 2 46mm
  9. Apple Watch Series 3 38mm
  10. Samsung Galaxy Watch4 44mm

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