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Nissan’s Overseas Success: Exports Surge by 99% as Domestic Sales Decline

While Nissan’s sales in India have taken a hit, its cars are finding favor abroad, with exports witnessing a staggering 99% increase. Despite facing rejection in the Indian market, the company’s vehicles are gaining traction internationally.

In May 2024, Nissan Motor India Private Limited (NMIPL) reported a total wholesale sales figure of 6,204 units, marking a notable surge of 104% from April 2024, when only 3,043 units were sold. Moreover, compared to May 2023, there was a substantial year-on-year (YoY) growth of 34%, with 4,631 units sold.

However, domestic sales for May 2024 saw a slight decline, dropping to 2,211 units from 2,618 units the previous year, reflecting a 15.5% decrease. On the contrary, exports soared to 3,993 units in May 2024, a significant rise from the 639 units exported in April 2024. This surge represents a remarkable 99% increase from May 2023’s export figure of 2,013 units.

Nissan’s flagship model, the Magnite, has been instrumental in achieving this success, with over 140,000 units sold domestically and exported to 15 international markets. Recent additions include Seychelles, Bangladesh, Uganda, and Brunei, while the company is focusing on bolstering exports to key Middle Eastern markets like Saudi Arabia, UAE, and Oman.

In line with its growth strategy, Nissan India is expanding its dealership network nationwide, with recent additions in Srinagar, Salem, Delhi, and Durgapur, bringing the total touchpoints to 272. This expansion aims to enhance the sales and service experience for customers across India, with plans for further network expansion in the coming years.

Additionally, Nissan India has introduced the GEZA CVT Special Edition to its Magnite lineup, priced at Rs 9.84 lakh (ex-showroom). Positioned below the sportier Kuro Black Edition, this variant boasts the title of the most affordable CVT turbo option in its segment, priced under Rs 10 lakh.

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