Since launch, the Nissan Magnite SUV has garnered over one lakh customer bookings in the domestic and export markets. Despite the challenges of the COVID-19 pandemic and the ongoing semiconductor shortage, Magnite met a production figure of 50,000 units in March 2022.
The Nissan Magnite was the first global product to be launched under the Nissan Next Transformation Plan. Following its successful debut in India, South Africa and Indonesia last year, the award-winning SUV is now also available with customers in countries such as Nepal, Bhutan, Bangladesh, Sri Lanka, Brunei, Uganda, Kenya, Seychelles, Mozambique, Zambia, Mauritius, Tanzania, and Malawi. available for.
In the domestic market, the Nissan Magnite has garnered over 100,000 bookings with 32% bookings through the digital eco-system. Last year, the company launched shophome, a digital platform to enhance the car buying experience of its customers. On this platform, the company is providing various information including exchange value, loan, EMI, comparative details of the car to potential customers through virtual showrooms and virtual test drives. Nissan India also launched an innovative virtual sales advisor for Nissan Magnite customers.
Nissan India offers a subscription plan for the new age customers with ‘White Plate’ and ‘Buy Back Option’, available for customers in Delhi NCR, Hyderabad and Chennai. This plan comes with zero down payment, zero insurance cost, zero maintenance cost.
Nissan and Datsun have made their full range of products available at Canteen Store Departments (CSDs) across the country. Nissan and Datsun cars with all features and benefits are available at CSD at special prices for defense personnel.
The Nissan Magnite is one of the safest cars in the country with a 4-star safety rating by Global NCAP. The new Nissan Magnite comes with the most economical maintenance cost at just 30 paise/km (for 50,000 kms). The company is giving a warranty of 2 years or 50,000 kms on this compact SUV which can be extended to 5 years or 1,00,000 kms at a nominal cost.