Counterpoint Research analysts have published a report on the dynamics of sales of wireless headphones. In addition to the list of market leaders, they noted a significant increase in shipments in the entire category despite the pandemic and shortages – and explained the reasons for such success of TWS accessories.
The top three most popular wireless headphone brands are Apple (25.6% of shipments in 2021), Xiaomi (9%) and Samsung (7.2%). The performance of other brands also increased. Analysts attribute this to a general increase in their number: almost every company involved in the production of smartphones already boasts its own line of wireless accessories.
The pace of sales, according to the experts’ report, last year was slightly below initial forecasts due to the coronavirus pandemic. However, the TWS earphone market still managed to reach 300 million units sold. Counterpoint Research attributed this to the improved functionality of budget and mid-range devices (ANC, aptX support, and wireless charging for accessories priced around $100).
Analysts have not yet published information on headphone sales for the first quarter of 2022.
