MSI, a renowned brand in the gaming and business laptop market, has officially launched its India production facility in Chennai. This move is part of the company’s “Make in India” initiative, highlighting its confidence in India’s manufacturing potential and growing technology sector. Initially, the MSI Modern 14 and MSI Thin 15 models will be produced locally, catering specifically to the Indian market.
MSI’s Commitment to India’s Tech Industry
By setting up a local production base, MSI aims to make its products more accessible to Indian consumers while supporting the country’s manufacturing growth. The company also plans to expand its retail footprint in India through partnerships with Croma and Reliance Retail, which will make MSI laptops available at prominent retail locations nationwide.
John Hung, NB General Manager at MSI India, commented on this significant step, saying, “By starting production of the Modern 14 and Thin 15 models in India, we are not only making our products more accessible but also reinforcing our commitment to offering innovative technology, premium aesthetics, and top-notch performance tailored to the needs of Indian consumers.”
MSI Modern 14 and Thin 15 Models: Key Features and Pricing
The MSI Modern 14 and Thin 15 models, now being manufactured locally, come with features designed for both everyday productivity and performance-intensive tasks.
MSI Modern 14: Sleek Design for Everyday Use
- Price: Rs 52,990
- The Modern 14 is designed for users who need a stylish and portable laptop for everyday tasks and creative projects. It combines lightweight portability with reliable performance, making it ideal for students, professionals, and casual users.
MSI Thin 15: Performance for Gamers and Creators
- Price: Rs 73,990
- Built for gamers and content creators, the Thin 15 offers superior performance in a lightweight form factor. It is engineered to handle demanding tasks such as gaming, video editing, and multimedia creation without compromising on portability.
Why MSI Chose India for Local Manufacturing
“India has always been a key focus for MSI, and the country’s increasing demand for high-performance laptops has played a major role in our decision to begin manufacturing locally,” stated John Hung. The fast-growing Indian tech ecosystem, along with an expanding consumer base, offers significant opportunities for growth, making India an ideal location for MSI’s local production facility.
Expanding MSI’s Reach in India
Through its local manufacturing initiative, MSI is committed to bringing its premium laptops to the Indian market at more competitive prices, ensuring better availability and reducing reliance on imports. The strategic partnerships with Croma and Reliance Retail are expected to further broaden MSI’s retail presence, making its products more accessible to consumers across India.
Conclusion: MSI’s Vision for the Indian Market
With the new Chennai manufacturing facility, MSI is reinforcing its commitment to the Indian market by offering high-performance laptops at affordable prices. The production of the Modern 14 and Thin 15 series locally ensures that MSI can meet the growing demand for quality laptops while contributing to India’s “Make in India” initiative. As the brand continues to expand its retail network and enhance its local manufacturing capabilities, MSI is set to become an even stronger contender in India’s competitive laptop market.