According to TF Securities analyst Ming-Chi Kuo, the cost of the camera of the iPhone 14 Pro and iPhone 14 Pro Max smartphones has skyrocketed, so Apple is likely to increase the price of these smartphones.
Earlier he statedthat the new smartphones will improve not only the main 48-megapixel camera, but also the ultra-wide-angle one. The iPhone 14 Pro’s ultra-wide-angle camera will have a pixel size of 1.4µm, as opposed to 1µm on the iPhone 13 Pro. The ultra wide angle camera modules are supplied by Sony, Minebea, Largan and LG.
Sony supplies CIS sensors, the cost of which has increased by 70%. Largan and Minebea are supplying the actuators and their cost has increased by 45%. LG is responsible for the packaging of the camera module, which has increased in price by 40%. Obviously, this significantly increases the cost of all camera equipment.
In this regard, Apple may raise the price of the iPhone 14 Pro by $100. The iPhone 13 Pro currently starts at $1,000 and the iPhone 13 Pro Max starts at $1,100.
In a previous note showing all 11 iPhone 14 and iPhone 14 Pro colors. At the same time, it is reported that the design of the iPhone 14 will not change, that is, the two sensors in the camera will be located diagonally.