MG Motor India MG Taal Season 2 Winners: MG Motor India has announced promising music band Navajishen and solo artist Sharad Singh as the winners of MG Taal Season 2 ‘Naya Safar, Nayi Taal’. MG Taal is a unique initiative under MG’s ‘Brand Pillar Experience’, wherein the brand honors and appreciates indie music artistes. The brand created this music property two years ago, keeping in mind the growing popularity of indie music in the Indian music industry. This music property received over 500 entries in 30 days.
MG Motor India conducted a talent hunt to select the Honcar musician, which received over 500 artist entries and over 1000 content pieces from across India. Due to such a good response, the decision to extend the program to 6 more artistes has now been finalised. MG will be creating a series of videos with each of these 6 artists on songs that they have composed, thereby promoting new talent amongst the indie music community. In fact, for MG Motor India, music is an experience that brings people closer to its brand. Hence, MG Taal Season 2 winners will get the support of MG in making their music videos. These videos will be promoted on digital and physical platforms.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, announced the winners of MG Taal Season 2 and felicitated them. Using music to create immersive experiences, MG Motor has developed this music-based property, which incorporates the brand’s sonic identity and its music and branded anthems across the brand’s showrooms. It is important to mention here that recently MG Motor India rocked the Auto Expo 2023 and showcased many of its new and upcoming cars and in the coming days, the company is trying to increase its presence in the Indian market.