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MG Motor announces third season of developer program, tech startups will be equipped with future technology

MG has invited applications for participation under three categories from Startups, Developers or Individuals.

Veteran vehicle company MG Motor India along with consortium members has announced the third season of the annual innovation program MG Developer Program & Grant. It aims to encourage technology start-ups to create new, technologically advanced applications and experiences to strengthen the mobility space of the country. MG and the members of the consortium will work on a ‘Car as a Platform’ under which the main focus will be on integrated software. More than 500 startups had participated under the program in the first two seasons.

Participation in three categories

MG has invited applications for participation under three categories from Startups, Developers or Individuals for this season. These three categories are – Utility (Location Tracking, GPS Navigation, Search, Payment), Security (Car & Driver Analytics) and Entertainment (Games, Music etc.).

The theme of the third season is Car as a Platform (CaaP)

The theme of Season 3.0 of MG Developer Program & Grant is Car as a Platform (CAAP) which is believed to be the future of the mobility concept. It makes cars safer and smarter. To take this new age innovation forward, MG Motor India has also presented a white paper on CAAP in which the future use of this technology has been discussed. With the support of Startup India and Invest India, MG Motor India has started this season in association with the consortium. Jio, SAP, Adobe, QuinArt, L&T Technology Services, MapmyIndia and Bosch are the partners in the consortium.

MG has introduced many firsts

MG has established itself as a modern, futuristic and innovative brand over the last 96 years. It has introduced several ‘firsts’ in India, including India’s first internet SUV – MG Hector, India’s first pure electric internet SUV – MG ZS EV, India’s first autonomous (Level 1) premium SUV – MG Gloster and Personal AI Assistant and MG Astor, India’s first SUV with Autonomous (Level-2) technology. At the same time, Start-up India and Invest India are ambitious plans of the Government of India to support start-ups. It also helps investors looking for investment opportunities and options in India.

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