Providing an immersive and immersive brand experience, the AMG Performance Center integrates the MAR2020 format, Mercedes-Benz’s modern retail format, based on the four pillars of design, architecture, customer-oriented processes and digital enhancement.
The center also marks India’s first dedicated MAR2020 EQ display, the EV sub-brand of Mercedes-Benz, highlighting its future luxury EV portfolio. The center has been inaugurated by Martin Schwenk, Managing Director and CEO and Sanjay Thakkar, Chairman and Founder of Group Landmark.
The outlet has become Mercedes-Benz India’s fifth AMG Performance Center in the country, located in Delhi, Mumbai, Bangalore, Hyderabad and Ahmedabad. Speaking on the occasion, Schwenk said, “We are excited by the potential growth of the Mercedes-Benz and AMG brands in Gujarat.”
He further added that “Successful ventures coupled with the growing aspiration of young customers to own a luxury brand has solidified Mercedes-Benz’s growth trajectory in Gujarat.” Luxury car owners increasingly aspire to exclusivity and Mercedes-Benz’s AMG Center features a consistently applied and unique AMG brand identity.
High quality interiors with exclusive furnishings and a palette of colors that AMG represents, create a special atmosphere for the driving enthusiasts. This Mercedes-Benz center displays 9 cars with 1S facility spread over 9000 square feet.
This new showroom will showcase the Mercedes-Benz range of cars and the super luxury range and provide an exclusive Mercedes-AMG product experience to Indian performance purists. With a cumulative investment of Rs 4.2 crore, the outlet will be managed by a professionally trained staff of 37 experts.
Established in the year 2009, in Chakan near Pune, Mercedes-Benz India has pioneered the luxury car market in India and Chakan near Pune and is now present in 47 cities across India with a strong network of over 125 touch points. Is