Radhika is the first AI travel influencer from India, created by Collective Artists Network. Designed with Gen Z in mind, she travels across India without needing time off or a passport, sharing stories about culture and identity. Collective Artists Network created Radhika as India’s first AI travel influencer. She can communicate in Tamil and English, and her purpose is to travel throughout India, sharing cultural stories and connecting with people. If you’re used to watching travel vloggers, Radhika should be on your list now. Designed for Gen Z, Radhika’s persona mirrors the independence and open-mindedness of today’s youth. Previously, the company launched Kavya, an AI influencer promoting luxury and stylish lifestyles for millennials. Radhika, however, is presented as a solo traveler who left her corporate job to explore India. She shares stories from her travels, bringing culture and stories to the people. What is an AI travel influencer? It’s a computer-generated character created using artificial intelligence. Technologies like generative design, machine learning, and natural language processing are used to create these characters. They have their own unique personalities, backstories, and communication styles. Their job is to post on social media, interact with people, and promote places or products, much like real-life social media influencers. In 2023, Germany launched a similar AI travel ambassador named Emma, a virtual traveler who speaks 20 languages and digitally encourages people to visit Germany. A new way to connect with people: According to a Times of India report, Vijay Subramaniam, the founder and CEO of Collective Artists Network, said, “Radhika feels like our friend, someone who left everything to travel. She’s free-spirited and curious about the world.” He added that they wanted to create a character that tells India’s stories in an engaging way. According to the company, Radhika’s biggest strength is her storytelling, setting her apart from other influencers. They say she doesn’t just follow trends but understands the deeper meaning behind everything.