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Media: copies of Air Pods are becoming more and more popular in Russia

In Russia, the demand for TWS headphones is growing. At the same time, as writes “Kommersant”, in the first half of the year this figure increased by 10-15%%, but the most popular were copies of well-known models. At the same time, the source notes that in other segments of the market, the demand for equipment has declined.

According to M.Video-Eldorado, over the first six months, the type of headphones decreased by 10% in pieces, to 5.7 million units, although in money they fell by 5%, to 21 billion rubles. It is TWS devices that occupy 60% of the total number of headphones sold. At the same time, their price fell to 3.5 thousand rubles, or by 30%.

MTS said that in the second quarter the growth will be 15% in pieces, up to 1.8 million devices. The amount was 6.4 billion rubles.

Another source, citing data from an unnamed retailer, clarifies that sales of TWS devices in the second quarter increased by 14%, but revenue from them decreased by 18%. He also confirmed the growing interest in low-cost headphones.

And Andrey Nikitin, Commercial Director of the F-Plus Mobile Private Label Development Department, said that users began to pay more attention to the low price segment, in which about 80% of devices are copies of AirPods and AirPods Pro.

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