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Mathura Holi: Braj city bathed with flowers in Holi, consumption of 2000 quintals daily, business worth crores

From Banke Bihari Temple of Vrindavan to Dwarkadhish Temple of Mathura, Holi of flowers is being celebrated every day and a large quantity of flowers are being consumed for it. According to local media reports, about 2,000 tonnes of flowers are being consumed here every day.

The celebration of Holi in Lord Krishna’s city Mathura and Vrindavan is worth seeing at this time. From Lathmar Holi to Laddus and Abir-Gulaal, the streets of Mathura are filled with it. But the smell in the air is only of marigold, roses and mogra, because the flower Holi of Mathura is special among all these. But do you know that due to Holi of flowers, business worth crores is also being done here.

From Banke Bihari Temple of Vrindavan to Dwarkadhish Temple of Mathura, Holi of flowers is being celebrated every day and a large quantity of flowers are being consumed for it. According to local media reports, about 2,000 tonnes of flowers are being consumed here every day.

Demand for flowers increased

These days, in places like Mathura, Govardhan, Vrindavan, Barsana, Nandgaon and Gokul, along with flower Holi, flowers are required for temple decoration and worship. Therefore, around 2,000 quintals of flowers are being consumed here every day. Therefore, flowers not only from around Mathura but even from the mountains are reaching here.

Considering the demand for flowers in Braj region on Holi, preparations start several days in advance. In many villages of Bharatpur, flowers are cultivated especially for this occasion. Farmers benefit from this and earn good income from flower farming within a few days.

Business worth crores is happening

At present, the rate of rose petals around Mathura has reached Rs 100 to Rs 150 per kg. A bundle of marigold (about 1 kg weight) is also available for Rs 70-80. In such a situation, during the 8-day Holi festival, a business worth crores of flowers is expected to be done here.

Dinesh, who runs a flower business in Faridabad, says that weddings are closed at this time, but the demand for flowers remains due to Holi. At present, rose petals are being sold for up to Rs 100 per kg, while intact flowers are being sold for even more rupees.

He says that in the last few years, the reluctance among people to play Holi with gulal and colors has increased, hence now Holi of flowers is in trend.

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