Netflix is a leader in video streaming, especially in the US, despite growing pressure from competitors like Disney Plus and HBO Max. The ongoing pandemic has understandably increased media consumption, which may partly explain the price hike that Netflix has announced.
New US subscribers will have to pay $9.99 for the basic plan (up from $8.99), $15.49 for the HD package (up from $13.99), and the 4K subscription now costs $19. $99 (up from $17.99). Current subscribers will eventually face price hikes as well, although Netflix has promised to email them 30 days in advance. Prices in Canada have also gone up, with the standard package now priced at CAD 16.49 (up from CAD 14.99).
At the moment, price hikes on Netflix have become commonplace. The basic subscription cost $7.99 in 2014, then went up to $8.99 in 2019. The HD package originally launched at $7.99 in 2011, then went up to $8.99 in 2014, $9.99 in 2015, $10.99 in 2017, $12.99 in 2019 and $13.99 in 2020. The 4K package originally cost $11.99 in 2013, it has risen to $13.99 in 2017, $15.99 in 2019, and $17.99 in 2020.
There is no information about price increases in Russia yet.