Kia Electric SUV: By the year 2025, many affordable electric cars will enter India. Maruti Suzuki, the country’s largest carmaker, has already confirmed that it will enter the EV segment in 2025. Apart from this, Mahindra is also going to launch a new electric SUV by 2025. Now, along with the recent unveiling of the 2024 Sonet, Kia revealed that it will launch a mass market electric vehicle in 2025, which will be made in India.

According to a report by Financial Express (website), Kia India’s Chief Sales and Business Officer Myung-sik Son said, “The new mass market Kia EV will be somewhere in the price range of Tata Nexon EV. However, it will be more premium in terms of design and features,” he said, exuding confidence that the affordable price of the new mass-market EV will further boost sales volumes. “We expect to sell around 10,000 units of the new EV in a year.

Even though Myung-sik Son took the Nexon EV as a reference, he refused to reveal the driving range of his new affordable EV. But, it would be interesting to see that he was referring to the range of Nexon EV variants as the Nexon EV SUV is available in two trims – mid-range and long range. The mid-range variant offers 325km and the long-range variant offers a claimed 465km driving range.

In terms of EV market share, Kia EV6 secured the top position in the price category of more than Rs 50 lakh last year. Hardeep Singh Brar, Head of Sales and Marketing, Kia India, said, “Last year, our share in this segment was 37 percent, but this year (2023) our share has come down to 20 percent with increased competition.”

According to the report, Brar also revealed Kia’s EV product planning for next year. “Kia will continue to sell the EV6 and in India in 2024 the company will launch its flagship electric vehicle – EV9,” Brar said, adding, “By launching EVs in the mass market in 2025, Kia India is expecting a market share of 2026 percent by 10.”