Online streaming platforms like Jio Cinema, Netflix, Disney Plus Hotstar etc. have a huge user base in India. OTT has brought the world of entertainment within the grasp of the consumers. Jio Cinema is currently rapidly gaining ground among users in India, while Disney Plus Hotstar, which was once one of the most popular streaming platforms, is steadily losing popularity. The decreasing subscribers of Disney Plus Hotstar are coming out as an advantage for Jio Cinema.
Disney+Hotstar has lost 46 lakh subscribers in the first quarter of 2023. That is, so many users left the platform. Earlier in December, at the end of 2022, the company had 5.75 crore users, whose number has now come down to 5.29 crore. The company recently posted its earnings Report was released in which these figures have come to the fore. This is the third time in a row that the number of users of Disney + Hotstar has declined. In October, the number of subscribers of the company was 6.12 crore. In December it had come down by 6% to 5.75 crores. Now in the first quarter of the year ending March 2023, its users decreased by 8%. The platform has lost 8.6 million users in the last 6 months, which is an overall decline of 13%.
Jio Cinema It seems to be getting its direct benefit. Jio Cinema’s subscribers have reportedly increased by a huge number in the first quarter of 2023. In the March 2023 quarter, 10 million users have joined Jio Cinema. The biggest reason for this is believed to be providing free online streaming of IPL 2023. It was recently announced by the platform that it is going to invest Rs 2000 crore to provide new content through which it will create original shows and movies. It is being speculated that after this JioCinema can achieve the position of India’s largest OTT platform which is said to be Disney + Hotstar.
One reason for the decrease in the number of users of Disney + Hotstar HBO The expiry of the license is also being told. The platform recently terminated its agreement with HBO. there, now Viacom18 Has taken its content in its court. Along with this, the agreement of Warner Bros has also come to Viacom18. Overall, it can be said that there is a possibility of continuous increase in the number of users of JioCinema in the coming times. In such a situation, the difficulties of Disney + Hotstar can increase even more.
