Apple has resumed sales of its products in Turkey just days after all sales ceased due to the collapse of the Turkish lira against the US dollar and rising economic concerns.
A couple of days before that, Apple stopped its products in the country: iPhone, iPad, Apple Watch, MacBook, AirPods could not be bought even in large shopping centers. The Turkish lira plummeted 20% on Tuesday after President Erdogan said he supported a key rate cut amid rising inflation.
Due to the exchange rate of the lira, Apple products were cheaper in Turkey than in the United States, so the Cupertino-based company abruptly stopped sales, and after the resumption of trading, it turned out that prices had skyrocketed by 25%.
Since the beginning of November, the national currency of Turkey has depreciated by 26.6%, and since the beginning of the year – by 43%.