Wednesday, October 5, 2022
HomeDigit NewsiPhone and iPad users may face problems, Apple tests ad supported apps

iPhone and iPad users may face problems, Apple tests ad supported apps

Highlights

Apple is preparing to show more ads on iPhone and iPad than ever before.
According to the report, Apple has also started testing search ads in its Maps app.
In the coming days, it can also be tested in Apple Books and Apple Podcasts.

New Delhi. According to a report, Apple is preparing to show more ads on iPhone and iPad than before. Due to this, users may have to face some trouble. According to Bloomberg’s Mark Gurman, iPhone users may soon see more ads in Apple’s apps.

According to the report, Teresi, the Vice President of Apple’s Advertising Platforms, has made this plan to increase the company’s revenue. Apple has also started testing search ads in its Maps app. In the coming days, it can also be tested for Apple Books and Apple Podcasts.

$4 billion revenue
Let us tell you that Apple’s annual revenue is about $ 4 billion. iPhone users are currently served ads on the App Store, News and Stock apps as well as the TV+ platform for Friday Night Baseball due to its deal with Major League Baseball.

Ads can be found in books and podcasts
According to Gurman’s weekly newsletter, the expansion of the advertising business could prompt Apple to advertise in apps like Maps. Gurman also says that the company has already tried to add search advertising to Apple Maps. Other apps in which advertising can be provided. They include books and podcasts.

Money will have to be paid to appear above in search results
Apple currently shows ads in its App Stores. Developers also pay Apple to promote apps in the App Store’s search page. According to the report, Apple is planning to introduce this advertising model in its Maps app as well. Similarly, in the coming days, publishers may have to pay to appear in the search of Books and Podcasts app.

Ads will also appear in third party app downloads
Currently serving ads on the Apple App Store and the News and Stock apps for iPhone, iPad and Mac. Advertising on the App Store is currently shown in the Search tab of the suggested panel. Gurman claims that Apple plans to soon bring advertising to the main Today tab and third-party app download pages.

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