Analysts at Nomura Securities said that the difference between the standard version of the iPhone 15 and the iPhone 15 Pro next year will not be as big as between the iPhone 14 and iPhone 14 Pro. This will avoid a sharp shift in sales towards older versions and increase sales of the entire series as a whole.
Nomura Securities estimated that this year the iPhone 14 Pro and iPhone 14 Pro Max accounted for up to 70% of smartphone sales in the series, while sales of the iPhone 14 and iPhone 14 Plus were very weak, which ultimately led to lower overall shipments.
Presumably, Apple will adjust the configuration of the new models to make them more balanced and attractive to buyers. So, the standard version of the iPhone 15 will receive a 4-nanometer Apple A16 platform, as well as an LTPS OLED screen with a Dynamic Island cutout, which debuted in the iPhone 14 Pro. The iPhone 15 will have a 6.1-inch display, while the iPhone 15 Plus will have a 6.7-inch display. In this regard, no revelations should be expected. As for the adaptive refresh rate from 1 to 120 Hz, it will probably remain exclusive to older models, but there is no exact information on this yet.
The iPhone 15 Pro is expected to feature Sony’s most advanced image sensor, delivering superior image quality and higher dynamic range. The iPhone 15 Pro Max or Ultra is also expected to feature a periscope camera.