Tianfeng International analyst Ming-Chi Kuo said that shipments of the iPhone 14 Pro and 14 Pro Max will be 10% more than the iPhone 13 Pro and 13 Pro Max last year, which will lead to an increase in the average selling price of Apple smartphones.
Ming-Chi Kuo acknowledged that demand for the iPhone 14 and Plus has been sluggish, but indicated that rising orders for the iPhone 14 Pro and Pro Max, as well as a lower price for the iPhone 13, will offset weak sales of the iPhone 14 and iPhone 14 Plus.
He also noted that orders for the iPhone 14 Pro Max make up about 60% of orders for the entire Pro series, which is good for the average selling price. This result will further encourage Apple to create more differentiation between Pro and Pro Max in the iPhone 15 series to increase shipments of the iPhone 15 Pro Max (iPhone 15 Ultra).
Ming-Chi Kuo also said on Wednesday that Apple could create a new team to work on the Apple Car project by the end of this year.
Ming-Chi Kuo previously stated that Information that Apple refused to increase iPhone production is not true. At the same time, Apple’s share price fell by 4.1%, and the market value decreased by about $100.759 billion.