Apple has managed to make the iPhone 13 Pro and 13 Pro Max significantly more attractive than the standard model, which is why buyers are increasingly choosing more expensive models. Recall that the iPhone 13 Pro and 13 Pro received 120-Hz screens, as well as cameras with a 3x zoom.
Apple increased orders for the iPhone 13 Pro and iPhone 13 Pro Max by 10 million units in the second quarter, according to The Elec, which will greatly benefit the average iPhone selling price and revenue figures.
The bulk of the increased order is for the 6.1-inch iPhone 13 Pro, from a million units last quarter to nearly 8 million units ordered in the second quarter. For the 6.7-inch iPhone 13 Pro Max, orders increased from about 3.5 million to 6.5 million phones.
A million iPhone 13 Pro shipments versus 3.5 million iPhone 13 Pro Max in the first quarter confirm that many prefer the more expensive model, which features not only a larger screen, but also the longest battery life in the history of Apple smartphones.