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Instagram’s New AI Tool Will Transform Videos: The Impact of Generative AI on Social Media

As artificial intelligence (AI) technology continues to advance, it becomes increasingly challenging to distinguish between real and fake content, especially on social media platforms. With users editing photos and videos to extreme levels, the line between authenticity and digital manipulation is blurring. A major change is coming to Instagram that could make this problem even more significant: a tool powered by generative AI that allows users to completely transform their real-life scenarios.

Instagram’s upcoming feature, set to roll out in 2025, will enable users to modify their videos in unprecedented ways. In a recent teaser shared by Instagram head Adam Mosseri, he showcased the feature’s potential by altering his appearance drastically—turning himself into a felt puppet and placing himself in a snowy mountain range while wearing a furry coat. This dramatic transformation has sparked curiosity about how this tool could reshape content creation on the platform.

Mosseri explained, “A lot of you create incredible content that makes Instagram what it is, and we want to give you more tools to help realize your ideas.” This new generative AI-powered feature, which utilizes Meta’s Movie Gen AI model, promises to give creators more creative freedom but raises concerns about its possible consequences.

The development of this AI tool follows the announcement of similar video generation models from tech giants like Google DeepMind and OpenAI. While these early demos have shown promising results, they are not without flaws. Previous AI models, like OpenAI’s Sora, encountered issues such as distorted faces and disappearing objects, indicating that generative AI technology is still in its early stages.

While some users may find this feature useful for pushing the boundaries of their imagination, it could also open the door to harmful consequences. Deepfake technology, which is powered by AI, has already been used in scams where fraudsters create fake celebrity endorsements to deceive individuals into participating in money laundering schemes. The potential for misuse in the form of fake content could lead to significant ethical and legal challenges.

Moreover, the rise of AI-generated images could foster unrealistic expectations among social media users, particularly among Gen Z and teenage audiences who are highly influenced by online trends. Excessive use of AI-driven edits may contribute to body image issues and skewed perceptions of reality.

As Instagram prepares to roll out this new feature, it’s clear that the introduction of generative AI will have a profound impact on the way content is created and consumed on social media. While it opens up new creative possibilities, it also raises important questions about authenticity, ethics, and the long-term effects on users’ well-being.