Instagram and Facebook outage sparks 6 percent surge in e-commerce app Bobble AI report in hindi | When social media was closed, people started shopping on e-commerce apps, a shocking thing came out in the report. Hindi news, tech news

Last Updated:January 12, 2025, 1:58 PM IST

A report by Bobble AI shows that if there was no social media in people’s lives, which way would they be inclined? You must also see this report.

New Delhi. Just imagine, if there were no social media platforms, where would people spend their time online. Had this been the case, he would have spent his time in online shopping. We are not saying this, but the report of Bobble AI shows this. Bobble AI report says that during the unexpected closure of Instagram and Facebook from 11-12 December 2024, there was a significant change in user behavior. Their activities on e-commerce, communication and music apps increased. E-commerce platforms like Shopsy saw a 6 percent increase in average session count (ASU) per user. Whereas Flipkart saw an increase of one percent.

Average session time per user (ASTU) on platforms like Flipkart, Myntra and Shopsy increased by about three percent. Music streaming apps also saw strong growth, with Spotify, JioSaavn and Pocket FM recording significant growth in engagement. There was a similar increase in YouTube session time, indicating a shift towards video content during the outage.

Also read: Lost his father at the age of 16, sold milk to run the family, is now the richest Indian in Dubai, does this business

What does the report say
The report of Bobble AI’s market intelligence division said that users shifted elsewhere in the absence of their favorite social platform. During this period, users also spent a lot of time on communication apps like WhatsApp. That means users want to stay connected. Meanwhile, Google Maps also saw a slight increase in usage. This shows that users chose real-world conversations over social media. In contrast, Snapchat saw a decline in activity during the blackout.

Tabrez Alam, chief strategy officer at Bobble AI, said the data clearly shows how users shifted their attention during the social media outage. Entertainment seekers turned to music apps and YouTube, conversation lovers to WhatsApp and Google Maps, while shopping lovers turned to e-commerce platforms. This change provides insights for businesses and advertisers. This can make it easier to understand changes in the behavior of users.