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Infosys Unveils Aster: AI Marketing Suite to Boost Sales and Brand Experiences

Infosys, a leading IT company, has launched a new marketing tool called Infosys Aster. This AI-powered suite aims to help businesses of all sizes, from those selling directly to consumers (B2C) to those selling to other businesses (B2B), improve their marketing efforts. Aster offers a wide range of features and tools to achieve this goal.

What is Infosys Aster?

Infosys Aster is a comprehensive marketing suite that uses artificial intelligence (AI) to improve marketing efficiency and create impactful brand experiences. It provides businesses with valuable insights in real-time, allowing them to make informed decisions about their marketing strategies across different customer groups, brands, and channels.

Benefits of Infosys Aster

Infosys highlights three key benefits of using Aster:

  • Creating Immersive Marketing Campaigns: Aster leverages cutting-edge technologies like Unreal Engine 3D, augmented reality (AR), virtual reality (VR), extended reality (XR), and digital twin CGI modeling to create engaging and interactive marketing experiences. This can help businesses grab customer attention and leave a lasting impression.

  • Faster and More Cost-Effective Marketing: Aster uses AI to analyze existing marketing data and make intelligent recommendations. This allows businesses to create targeted and effective marketing campaigns more quickly and efficiently. For instance, Aster can suggest real-time recommendations based on customer behavior across different channels, helping businesses personalize their outreach and messaging.

  • Generating High-Quality Leads and Personalization: Aster integrates with a company’s existing marketing technology systems to personalize customer interactions and drive meaningful conversations. By analyzing customer data, Aster can generate predictive insights that influence pricing strategies and lead generation efforts.

Availability and Competition

Infosys Aster is available globally and offers over 400 marketing assets with support from a network of more than 50 partners worldwide. It’s worth noting that Infosys’ competitor, Tata Consultancy Services (TCS), recently launched a similar AI platform called WisdomNext for businesses.

Infosys Aster presents itself as a powerful marketing tool for businesses looking to leverage AI to enhance their marketing strategies. With its focus on real-time insights, immersive experiences, and data-driven personalization, Aster has the potential to help businesses boost sales and create stronger brand connections.


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