The year 2023 was challenging for digital news media. Digital is continuously growing but the digital news market, mainly the text market, has shrunk. By the way, today we will talk about the overall digital market of India. According to ComScore, a website that monitors global digital data, there are currently 510 million unique users in India. That means there are about 51 crore users in India. Out of which 293 million are men and 217 million are women. That means 57 percent men and 43 percent women.
In India, users consume most of the content on mobile only. About 80 percent of the content has been viewed on mobile, while about 20 percent includes both desktop and multi-platform. If we look at the data of most developing countries, this is the trend. People are consuming more content on mobile. At the same time, consumption on desktop or multi-platform is also quite good in developed countries. This includes America, Japan, Germany, United Kingdom, France, Italy, Spain, Argentina.
How was the e-commerce market?
The year 2023 was Amazon’s in India’s e-commerce. According to the data of September 2023, Amazon has 277 million users. While Flipkart has 208 million users, Swiggy has 73 million, Myntra has 69 million, Shopsy has 68 million, Zomato has 66 million and AJIO has 39 million users. Flipkart has three in the top e-commerce destinations. Flipkart, Myntra and Shopsy.
Payments app market in India
According to the data of September 2023, Paytm is the largest payment app in India. Paytm has 249 million users. While GPay has 209 million, PhonePe has 184 million, Mobiwik has 49 million and Cred also has 49 million users.
personal finance market
If we look at the data of October 2023, Groww is the largest in terms of users in personal finance, a year ago Groww had around 30 million users while Zerodha had 20 million users. Now after a year, the users of Groww have increased to around 50 million while that of Zerodha has decreased to around 17 million.
If we analyze the age group of users of three big apps of personal finance, then unique data emerges. Coin has the highest number of users in the 25-34 age group, Groww has the highest number of users in the 15-24 age bracket and Kite has the highest number of users in the 35+ age bracket. That means Kite users are more mature and financially strong.
How was the year for OTT
Last year, when the article was written on OTT, after YouTube, MX Player was the largest OTT player in India with about 170 million users. But now the game has changed. One thing is clear from the data that India’s OTT market is completely dependent on cricket.
In September last year, Disney + Hotstar had about 142 million users, while MX Player had 134 million users. Jio Cinema was quite low. Around 10 million. But FIFA and IPL took Jio to 150 million users in April and May this year.
At the same time, the market of Disney Hotstar fell but the Cricket World Cup in October once again took Disney Hotstar to about 170 million users. According to comScore data for October 2023, Disney is India’s largest OTT player.
- Disney+Hotstar – 170 Million
- MX Player – 99 Million
- JioCinema – 92 Million
- Zee5 – 61 Million
- Netflix – 44 Million
- Sony Liv – 33 Million
- Jio TV – 31 Million
OTT Mobile Market, November 2023
How was the year 2023 for news?
If we talk about group level, Times Internet Limited is India’s largest news information group as per comScore data. Which has about 273 million users. Whereas Network 18 has 211 million users and Zee Digital has 186 million users.
Big news events of 2023
According to Google search data, the biggest news event for Indians in the year 2023 was Chandrayaan-3. This year the whole of India was watching the landing of Chandrayaan-3 on the moon. According to the news, these were the big events of 2023.
- Chandrayaan-3
- Karnataka Election Results
- Israel News
- Satish Kaushik
- budget 2023
- Turkey Earthquake
- Atiq Ahmed
- Matthew Perry
- Manipur News
- Odisha Train Accident
Where did the market grow and where did the market shrink?
According to comScore data from September 2022 to September 2023, there has been a growth of 18 percent in the travel sector. Whereas there has been a growth of 13 percent in retail automotive. Whereas the consumer electronics market has shrunk by 26 percent, the fitness-diet-exercise market has shrunk by 25 percent and the entertainment-news market has shrunk by 18 percent. The main reason for growth in the travel sector is the airline industry. Even in the airline industry, there has been a growth of 811 percent in the users of EaseMyTrip. At the same time, there has been a growth of 511 percent in the users of Vistara and 87 percent growth in the users of Qatar Airways.
Where did people spend the most time
Between January 2023 and October 2023, Indians have spent a total of 371 billion hours on the internet. Out of which 105 billion hours have been spent only on social websites. 74 billion hours of entertainment. 11.4 billion hours were spent on finance-related things, 10 billion hours were spent on retail shopping and 10.5 billion hours were spent on news.
India’s top influencers
If we consider the reaction on social media as a yardstick, then in the year 2023, Virat Kohli will be the biggest influencer of the country. According to comScore Social’s data from January 2023 to November 2023, there were a total of 550.5 million actions on social media posts related to Virat Kohli. Elvish Yadav remained at second position. Ankit Bhaiyapuriya, who came into limelight by appearing in a video with Prime Minister Narendra Modi, remained at the third position. Salman Khan stood fourth and Prime Minister Narendra Modi stood fifth.