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In Russia began to buy “like new” smartphones

The M.Video-Eldorado group team shared interesting statistics on sales of refurbished smartphones – used devices that some retailers, including the company itself, call “like new”.

The retailer launched sales of refurbished devices in July, with Apple and Samsung smartphones from partner companies available to customers. For six months, in real terms, sales on the online resources of M.Video and Eldorado increased 4 times.

The interviewed experts believe that one of the reasons for the popularity of such devices is the possibility of purchasing in large retail chains – this is much less risky than buying from hand.

Partners carry out pre-sale preparation, including diagnostics, replacement of components, resetting settings, hygienic processing, they also provide a 180-day warranty and take care of after-sales service. The goods come to the buyer in a special package with a seal – customers receive devices as close as possible to new ones and without traces of operation.

It is also noted that refurbished electronics is still a niche segment, most buyers still prefer new devices.

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