Hyundai Motor India Rural Sales: Hyundai’s sales have increased significantly in rural areas through Creta and Venue SUV. People are liking these vehicles a lot in these parts of the country.
Hyundai Motor India’s Rural Sales Cross 100,000 Units: The country’s second largest car company Hyundai Motor India (HML) has achieved a big position in rural India. The company has crossed the sales figure of one lakh units in the year 2022 in rural and rural areas. Well in this area Mahindra Of SUV The dominance of Hyundai is seen, but the interest of Hyundai cars has also increased among the customers. Hyundai Creta And Location SUVs like this have helped the South Korean company to sell well.
To make more inroads in the rural market, the company has deployed its 100th Mobile Service Van (MSV) in Siliguri, West Bengal. This will also give a boost to the doorstep service program in emerging markets like rural India. The company says that its focus is on the portfolio of cars and service outlets.
17% growth in rural market
Hyundai’s 1,485 service outlets in 935 cities of the country shows that this is helping the company to increase its penetration in rural areas as well. The auto company informed that between 2019 and 2022, the company has achieved a growth of 17 percent in rural India. At the same time, the company has also achieved the achievement of selling more than 100,000 units in the rural market last year.
Competition to Mahindra
Mahindra’s SUVs like Bolero and Scorpio are widely sold in rural areas. These cars are very popular in these areas because of their off-roading capabilities. However, looking at the latest Hyundai figures, it seems that Mahindra will face a tough competition in the rural market. To improve service in 2022, Hyundai has increased its workforce in rural areas to more than 5,000.
The auto company says that the choice of customers from rural areas is also like that of urban people. Models like Creta and Venue are the most popular among the customers. On the other hand, the Grand i10 NIOS has received a great response from the customers in rural areas. Let us tell you that the company started the doorstep car care initiative with its first mobile service van in Meerut, Uttar Pradesh.