Mediascope researchers took into account the number of Russians who visited a particular social network for at least a minute during the day.
As for Instagram, on March 14, the first day of blocking, there was a peak in traffic over the past three weeks. Then almost 40.9 million Russians entered the application or the site. The next day, the number of Instagram users was already down by more than 16%, to 34.2 million.
It is noted that while this is primary data. The audience may continue to fall.