The Rambler & Co media holding has created unique playlists for more than a dozen media outlets, including Ferra.ru, Lenta.ru, Gazeta.Ru. Playlists create a mood that matches the theme of the publication.
Rambler & Co specialists tried to emphasize the uniqueness of each media with the help of music, and together the playlists create the “soundtrack” of the media holding. The SberSvuk audioservice library was used for the task.
This is how Ferra.ru sounds. Music for confident trips to the electronics hypermarket for a smartphone: when you know more than a department consultant thanks to expert reviews from journalists of the famous media about gadgets.
The playlist “Lenta.ru”, for example, includes the classics of electronic music and ambient. Playlist “Gazeta.Ru” – different genres.
Rambler & Co now ranks first among the media holdings in Russia in terms of the size of the monthly audience – over 32 million people (according to Mediascope).