India is the largest market for two-wheelers. You will find two-wheeler showrooms everywhere in the country, whether it is desert or mountain, there are two-wheeler showrooms everywhere. But today we are telling you about the two-wheeler showroom floating in the water. Yes, it is not anywhere else but in the corner of India i.e. Kerala state. Ahead of Onam, the most popular festival in Kerala, Honda Motorcycle and Scooter India (HMSI) has set up its floating showroom in the state.
This is the first of its kind outdoor campaign that floats in water. Through this campaign, Honda wants to take the two-wheeler Activa beyond its geographical boundaries. A floating showroom is a showroom built inside a boat. It will travel for 7 days before Onam, starting from Arukutty and moving to the banks of Alleppey. During this it will go to 15 places. The outdoor campaign developed by Tribes Communication also promotes the floating transport channels of Kerala through water. Honda is also offering better schemes and affordable finance options on its two-wheeler for the citizens of Kerala. Honda has become the first company to introduce such a distinct advertising concept in the country.
Atsushi Ogata, Managing Director, President and CEO, HMSI said, “We wanted to tell a story by providing a new experience for locals through floating showroom activation. We are delighted that our relationship with our customers has strengthened. “
HMSI reported that the Outdoor Brand campaign registered a growth of 41 per cent in online queries and 24 per cent in retail stores. On the other hand, Quarries belonging to the brand registered a combined growth of 33%.
Gaur Gupta, Managing Director, Tribes Communication said, “Through the floating showroom activation, we wanted to provide an immersive experience for the visitors. We are glad that we have come up with a great answer to the queries of the customers.”
Let us tell you that in September, the company registered a growth of 7.6 percent of the total sales of 5,18,559 units. In the same month last year, 4,81,908 units were sold. The company’s domestic sales grew by 5.44 per cent to 4,88,924 units from 4,63,683 units in the same period a year ago. Talking about exports, the company has also seen an increase of 29,635 units in this as compared to 18,225 units last month.