Talking about Hero’s bike sales, the company has sold 419,568 units of bikes in the month of October as compared to 505,957 units sold last year. Talking about scooters, the company has sold 35,014 units of scooters in the month of October as compared to 42,013 units sold last year. There has been a decline in sales in both the segments.
Out of this, 442,825 units of two wheelers were sold in the domestic market in the month of October as against 527,779 units sold last year. On the export front, the company has exported 11,757 units in the month of October as against 20,191 units sold last year. There has been a decrease in both the segments.
The company has sold 454,582 units of vehicles in the month of October, which is less than last year’s 547,970 units. The company had started the Grand Indian Festival of Trust during the festive season under which customers got various discounts. Booking of new vehicles, offers on purchase, finance schemes etc. were also made available.
The company launched the first electric scooter last month. Hero Vida electric scooter has been brought in two variants – V1 Pro and V1 Plus. The price of Vida V1 Pro has been fixed at Rs 1.59 lakh and the price of V1 Plus has been fixed at Rs 1.45 lakh. All prices are applicable on ex-showroom basis. The company has introduced both the scooters with a portable battery, that is, the battery can be charged by taking it out of the scooter.
According to Hero, on a single full charge, the Vida V1 Pro will offer a range of 165 kms, while the Vida V1 Plus will offer a range of 143 kms. The company is also providing the option of fast charging with both the scooters. The company claims that both the scooters can be charged with a fast charger to run up to 1.2 kilometers on a charge of just one minute.
Hero MotoCorp had lagged behind Honda two-wheelers in September 2022 sales. According to the data released by both the companies, in September 2022, Hero MotoCorp sold 2,22,712 units of vehicles in the domestic market while Honda was ahead in sales registering 2,55,909 units in the same period.
Hero’s sales have been better than before but still have not reached the level where it used to be before Kovid. Now it has to be seen what kind of measures the company takes to improve the sales of its vehicles.