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Hero MotoCorp introduces electric vehicle brand ‘Vida’, will soon launch the first electric scooter

Hero MotoCorp Chairman and CEO Dr Pawan Munjal has revealed the brand logo of Vida on the social media handle of the brand. Apart from the new brand launch, Pawan Munjal also announced a $100 million Global Sustainability Fund. Munjal informed that this fund will be used with the goal of encouraging entrepreneurs working towards preserving the environment.

Hero MotoCorp introduces electric vehicle brand 'Vida', will soon launch the first electric scooter

Revealing the brand, Dr. Munjal said, “Vida means life and the sole aim of the brand is to create a positive impact on the world and move us all forward in eco-friendly ways. We believe this name stands for us. It is perfect. We are building a better future for our children and the generations to come.”

Hero MotoCorp introduces electric vehicle brand 'Vida', will soon launch the first electric scooter

Hero MotoCorp’s upcoming Vida electric two-wheeler will be revealed on July 1, 2022 and will be manufactured at the company’s ‘green’ manufacturing facility in Chittoor, India. The company has told that its delivery will also start a few days after the launch of this electric scooter.

In August last year, Hero MotoCorp Chairman, Dr Pawan Munjal had unveiled the concept model of the company’s first electric scooter. This scooter was introduced in black and white color combination with a very slim design. The scooter gets 12-inch front and 10-inch alloy wheels at the rear.

Hero MotoCorp introduces electric vehicle brand 'Vida', will soon launch the first electric scooter

At the same time, telescopic forks have been installed in the front of the scooter and monoshock suspension at the rear. The design of the scooter is similar to that of a simple petrol engine scooter. The scooter uses a single-sided swingarm at the rear and a belt drive to connect the motor to the rear wheel. The company has given a split seat in the scooter and a grab rail for the rear seater.

Hero MotoCorp introduces electric vehicle brand 'Vida', will soon launch the first electric scooter

Under a family agreement in 2010, Hero MotoCorp’s Pawan Munjal has been barred from using the ‘Hero’ brand name for any electric two, three or four wheeler. Under this agreement, the global rights of this brand are with Pawan Munjal’s cousin Vinay Munjal and his son Naveen Munjal.

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