New Delhi: Hero MotoCorp (Hero MotoCorp) has launched its new electric vehicle brand. This brand is called Vida (Vida) and now the company will launch its electric vehicles under the same brand. Hero MotoCorp Chairman and CEV Dr. Pawan Munjal unveiled the brand during an event in Dubai.
$100 million investment
The company is going to invest $100 million in this project. The company will also invest in global partnerships for this project. Hero is the world’s largest two wheeler brand and now this company is preparing to rock the world of electric mobility.
The first scooter will be launched on July 1
The company will launch the first scooter under its new EV brand on July 1. This day is also the birth anniversary of Dr. Brijmohan Lal, former Chairman of Hero MotoCorp. The company’s first scooter will be manufactured at the Chittoor plant.
Let us tell you that the demand for electric scooters is increasing very fast in India and Hero Electric is being seen in this segment. Thousands of Hero Electrics are being sold every month and now especially considering the preference of youth and the craze for stylish scooters, Hero Electric has introduced a new electric scooter named Hero AD. You can use it for going to the nearest mall, having a coffee at the nearest coffee store or going to college. Let us tell you that Hero Electric has recently joined hands with Mahindra Group and in the coming days both these companies are preparing to bring good electric scooter at low price. Along with this, it is also trying to increase its dealership.