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HomeDigit NewsGrowth of the OLED TV market will slow down in 2022

Growth of the OLED TV market will slow down in 2022

V report and forecastrelated to the TV market, specialists from the analytical company TrendForce singled out OLED and mini-LED TVs.

According to them, OLED TVs have benefited from a sharp increase in prices for models with liquid crystal screens. As the price gap for popular 55-inch 4K models more than halved (from 4.7x in early 2020 to 1.8x in mid-2021), many manufacturers began to switch to OLED TVs. As a result, 6.7 million units were shipped last year, which is 70% more than in 2020. However, growth will slow down this year and amount to only 27%. Samsung Electronics intends to enter the number of manufacturers producing TVs with WOLED (White OLED) panels this year. Its initial goal is the release of 1.5 million units and the desire to capture 15% of the market.

Growth of the OLED TV market will slow down in 2022

When it comes to mini-LED TVs, TCL breaks new ground by releasing its first mini-LED TV in ??2020. In 2021, Samsung Electronics launched mid-range and high-end 50-85″ 4K models and flagship 55-85″ 8K models. During the year, 1.5 million units were sold, and the total sales of mini-LED TVs in 2021 reached 2.1 million units.

In 2022, Samsung Electronics and TCL will continue to release mini-LED TVs. In addition, other brands will join them. For example, Sony, which introduced its 75- and 85-inch 8K TVs, as well as 65-, 75- and 85-inch 4K TVs, at CES earlier in the year.

Analysts expect total mini-LED TV shipments to reach 4.5 million units this year.


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