Monday, March 4, 2024

Government became strict regarding DeepFake, government warned social media platforms, tighten reins otherwise…

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New Delhi. DeepFake has emerged as the biggest challenge among the challenges arising from the Internet worldwide. At the same time, the Government of India has emphasized that social media platforms should identify and remove deepfake misinformation, otherwise be prepared to face legal action.

Recently, actor Akshay Kumar has also become a victim of a deepfake scandal. In a doctored video, superstar Kumar is shown promoting a gaming app when in reality the actor has never participated in promoting any such activity. Earlier, deepfake videos of celebrities like Rashmika Mandanna, Nora Fatehi, Katrina Kaif, Kajol and cricketer Sachin Tendulkar have gone viral on the internet.

Action will have to be taken under IT Rules, 2021
Minister of State for Electronics and IT Rajeev Chandrashekhar, while replying to a question in the Rajya Sabha, said that misinformation and deepfakes are among the harms that are a direct result of Artificial Intelligence (AI). The Union Minister said, “The IT Rules, 2021 impose specific legal obligations on intermediaries, including social media intermediaries and platforms, to ensure their accountability for a safe and reliable internet.”

Social media platforms will lose safe harbor protection if action is not taken
In case of failure of the platforms to comply with the legal obligations provided in the IT Rules, 2021 “they lose their safe harbor protection under Section 79 of the IT Act and are liable for consequential action or prosecution as provided under any law.” Will be responsible for. At present, IT Act and IPC are also applicable.”

Warning to social media intermediaries
The Union Minister said that through in-app user reporting and other means, these intermediaries will be required to inform the users, victims or any person on their behalf about the violations related to Rule 3(1)(b) or Rule 3(2)(b). Reports should be able to be made in a simple and easily accessible manner. Intermediaries have been warned that on non-compliance, the exemption from liability provided under Section 79(1) of the IT Act will be terminated. He said the government’s policies are aimed at ensuring that the internet in the country is open, secure and reliable and accountable to all ‘digital citizens’.

What is Deepfake?
Let us tell you that deepfake is emerging as a big challenge all over the world. The word Deepfake is a combination of ‘Deep Learning’ and ‘Fake’. With the help of deepfake technology, someone else’s face can be superimposed on someone else’s photo or video and it looks exactly like the real thing. In this, the help of Machine Learning (ML) and Artificial Intelligence (AI) is taken.

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