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For the first time in five years, the leader will change in the Russian SUV market. Haval Jolion, Chery Tiggo 7 Pro, as well as Lada Niva Travel claim this place.

The Korean Hyundai Creta, which has been a near-permanent best-seller in the Russian SUV segment for the past five years, may lose its lead as early as this year, according to the latest data.

Lada Niva Travel and two Chinese SUVs in the face of Haval Jolion and Chery Tiggo 7 Pro are aiming for its place, for which Russians spend billions of rubles, as previously reported. The most likely successor to the Hyundai Creta in the rank of the best-selling crossover in Russia is the Haval Jolion. From January to October, the demand for it has tripled, to more than 14 thousand cars. This allowed him to come close to Crete at the end of the year and even get ahead of her in October.

The state programs of preferential car loans and leasing, under which it became available since the end of September, are helping to spur demand for Haval Jolion. By fulfilling their conditions, buyers can receive a discount on the initial payment from 20% to 25% (depending on the region).

According to Ilya Petrov, General Director of AutoSpecCenter Haval Khimki, the potential leadership of Haval Jolion in the SUV segment is associated with a decrease in sales of Hyundai Creta, the stocks of which dealers are gradually running out of.

The domestic SUV Lada Niva Travel found 12.5 thousand buyers (-41%) in 10 months, and sales of the Chinese Chery Tiggo 7 Pro grew by 21%, to 12.3 thousand cars. They will compete for first place with Haval Jolion.

The growing popularity of Chery Tiggo 7 Pro is associated with the manufacturer’s pricing policy, according to which this model has big discounts. The Haval Jolion crossover and the Lada Niva Travel SUV receive a subsidy from the state under the state programs of preferential car loans and preferential leasing, but the Niva only grows in price in different trim levels. Given the above, the Haval Jolion has the highest chance of becoming a bestseller in the SUV segment, but the fight for first place will not be easy.

Alexander Kornev, head of the department for work with importers at Gazprombank Autoleasing.

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