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For the first time in 10 years, Android takes less than half of the tablet market

Tablets with the Android operating system for the first time in 10 years in total occupied less than half of the market.

A Strategy Analytics report says that in the second quarter, Android occupied 49% of the tablet market, and this is the first time in the last 10 years. In annual terms, this does correspond to a drop in sales of an incredible 21%.

iPadOS holds 38% of the market, but tablet sales are down 7% from a year ago. The share of Windows decreased to 11% (sales fell by 14%), but the share of other operating systems increased to 2%. In quantitative terms, this corresponds to an increase of 69%, to 0.6 million devices sold in the quarter. This is mainly the merit of Huawei and its HarmonyOS.

For the first time in 10 years, Android takes less than half of the tablet market

In terms of brands, Apple remains the leader with a share of 38%, followed by Samsung (18%), Lenovo (9%), Amazon (9%) and Huawei (4%). At the same time, in general, the tablet market sank by 15%, and none of the companies on the leaderboard showed growth.

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