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Following Google: Apple raises prices in the App Store in Ukraine by 20% – all applications and in-game purchases will rise in price

Apple has announced an upcoming price increase in the Ukrainian App Store, and prices will also increase in Bahrain and Zimbabwe. About the planned price adjustment in the coming days in these regions, Apple announced on the site for developers.

Apple regularly adjusts prices in the App Store to reflect significant changes in international currencies as well as local taxes. Pricing will change in three regions this month due to new charges for digital services as follows:

  • Bahrain: increase in value added tax from 5% to 10%
  • Ukraine: new 20% value-added tax
  • Zimbabwe: New Tax on Digital Services of 5%

For Ukraine, the innovation is due to the fact that from 2022, foreign companies providing electronic services on the territory of Ukraine are required to withhold 20% value added tax (VAT). Google has already increased prices in Ukrainian Google Play by 20%.


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