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Fiat wrote love letters to 50000 girls, called for this work but then what happened…

Fiat Love Letters: At that time Fiat wanted to dominate the market and want to reach as many people as possible. For this, he had prepared a different type of marketing strategy, which did not prove to be right for the company.

Fiat Marketing Strategy: Vehicle manufacturer Fiat not once created such a marketing strategy, which has upset Spanish girls. Now you must be thinking that what would Fiat have done, due to which the girls of Spain got upset. Actually, he had prepared a marketing strategy, under which love letters were written to more than 50,000 girls and women. These letters were sent with the name hidden. Many of the girls and women who had received love letters had imprisoned themselves at home. After this the company had to face it. This is from 1994.

Fiat wrote two letters, not one

At that time Fiat wanted to dominate the market and want to reach as many people as possible. For this, he had prepared a different type of marketing strategy, which did not prove to be right for the company. In fact, the company had not only sent a single love letter, but after that another letter was also sent, in which it gave an invitation to the women to come to see the car, stating their name. But, after receiving the invitation letter, many women reached the police station.

Fiat had to apologize and fined

The women were scared after receiving two letters. He felt that some madman was following him and sending him this love letter. After this investigation was done, then the whole matter came to light. At that time some women and girls were not able to come out of the house due to fear. Many people also sued the company. On being sued, Fiat apologized and a fine was also given. This strange marketing strategy had completely failed.

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