- Facebook is giving creators a chance to earn money.
- Creators will be able to earn money by making videos with licensed music.
- Facebook will compete with Tik Tok.
New Delhi. The Meta On-Facebook license is giving content creators an opportunity to earn money from music videos. The company has taken this step to counter the popular video-sharing app Tik-Tok. Creators on Facebook will get 20% of the revenue generated through in-stream ads on videos longer than 60 seconds.
According to the company’s blog post, creators on Facebook will get 20% of the revenue generated through in-stream ads on videos longer than 60 seconds and using a song from the platform’s licensed music catalog. Meta and song rights holders will get a separate share.
Feature starting Monday
The music revenue sharing feature for creators already approved for the platform’s revenue tool has started from Monday. The company said that Facebook’s short-video product reel will not be eligible for revenue at this time. With half the time spent on Facebook making videos, music revenue sharing will help creators access popular music and strengthen the relationship between the music industry with their fans, the company said in a blog post.
trying to get traffic
Let us know that Meta is bringing such resources to attract people who can drive traffic to its platform. This will help the company to compete better with Tiktok. This month, the company said it was distributing resources from its Facebook News tab and newsletter platform Bulletin to help them build stronger economic creators.
most popular tik tok
The popularity of TikTok has overtaken Meta. TikTok, owned by ByteDance Limited, was the most downloaded app of 2021 and has surpassed Meta’s Instagram in popularity among young users.
increased access to users
In February, Chief Executive Officer Mark Zuckerberg described Reels Content as the company’s fastest growing platform. The company’s short-video product was first launched on Instagram in August 2020. Meta introduced a Facebook version of Reels last September, and in February it expanded its reach to all global users on the platform.
Facebook had announced to introduce tabs
Last week, Meta said it would introduce a tab on Facebook, which would organize content in chronological order. It’s called Feed, which will restore a more traditional, Family and Friends feed for users. Let us tell you that Instagram also launched a similar tool in March.