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HomeDigit NewsExclusive: BenQ to start production in India in 2022

Exclusive: BenQ to start production in India in 2022

BenQ, a leading brand in monitor and projector systems, has seen a huge growth in sales in India in 2021. The company is now planning to further expand its footprint in India and to do so, the brand has several new plans for the country.

BenQ India Managing Director Rajeev Singh shares with us the answers to some of the questions we have. Here are some of the highlights and what the company plans for India for the coming days. The brand has confirmed that it will set up a D2C site and also start the local manufacturing of interactive panels within 2022.

How did BenQ perform this year in terms of sales?

2021 has been a year of quantum growth for BenQ in India, with overall revenues increasing by 44% over the previous year. Especially in the LCDM segment, BenQ saw a 30% drop. The demand for this category is largely responsible for the shift we are seeing in consumer preferences from small to large screens, be it for entertainment, gaming, graphic designing or photo editing.

We are presently the No. 1 27 Inch Monitor brand which is also the fastest growing segment in the Monitor category.

Also, our B2C projector business grew by 100% in 2021. Due to the pandemic, the home projector segment is also growing steadily at 20% year on year. The home projector segment has seen the entrants of 2 new form factors of projectors.

Apart from the phenomenal success over the existing product lines, BenQ also launched some iconic technology last year, such as VC Camera, WIT Lamp with Display Technology that facilitates eye care and germ protection.

Given that BenQ has been in the industry for over 20 years, what are some of the drastic changes it has seen in display technology?

The technological development regarding display screens has been revolutionary and rapid since the introduction of the traditional TV screen. While initially, only a few had access to the screen (at home), today a consumer has to face at least two-three screens at a time through TV, smart phone/watch and so on.

Display technology for TVs has evolved over time, not only have they reduced in size from the large bulky cathode ray tubes (CRTs) to today’s ultra-slim organic light-emitting diode (OLED) TVs.

With various media platforms producing new content every day, there has been a demand to improve the viewing experience. Including transition from small to large screen, rich ultra-wide display, immersive gaming on curved monitors.

While the overall market size of the monitor segment has remained the same, the demand for larger size monitor screens has increased. One reason for the boom is the trend towards enhanced digital experiences by users.

Especially in the last 2 years, the pandemic has affected people’s inclination towards buying a good monitor/screen which will include a wide variety of features specific to their utilities. In addition to screen size and USB Type C power delivery, customers are now also considering concerns related to embedded eye care such as eye protection technology, height adjustment to reduce neck strain, and other health features .

Projectors with DLP technology have become the dominant technology in the display tech segment as it is durable, long lasting, superior color reproduction and dustproof. Projectors over the years have experienced a major transformation from a laser as the light source to a solid-state LED and now 4LED from the lamp.

In addition, laser projection TVs have been launched. Ledger TVs are now fully equipped with inbuilt speakers, an in-built Android system that enables easy viewing at home. Another factor that has gained popularity is the portable projector which is a device for both indoor and outdoor use.

Initially, display panels were basic screens limited to conference rooms but display panels have become interactive and become quite useful in both boardrooms and classrooms. With LCD, inbuilt computing, zero bonding, IR touch, capacitive touch, the whole experience has been extended to another.

The display technology segment has seen a lot of change, especially in the last 2 years when the pandemic forced people to turn to technology, be it for work, entertainment, education or socialization. It was only when he realized the importance of a screen.

Tell me about BenQ’s plans for the Indian market, are you planning to invest and build R&D and manufacturing facilities in India?

We have two next steps for India at BenQ, launching a D2C site and starting the local manufacturing of Interactive Panels within the year 2022. We are positioned to be a trendsetter in the world of visibility by delivering one of the best, advanced and future-led.

BenQ is dedicated to enable optimum customer experience with best-in-class technology. Our main focus area in India is display technology, with an emphasis on attracting viewers into the world of displays.

What will be the next big change or innovation that could happen in the display industry?

People’s dependence on screens for home, education, work and entertainment is expected to double in the coming years. Television comes with a limited number of features offered. We have experienced that customers are moving towards smart screens which are not only technologically driven but also enable safe viewing. Some innovations that could take the display technology industry by storm:

We expect increased demand for ultra-curved OLED large-screen monitors that will take brightness, contrast and color to a whole new level using advanced LED technology, light shaping and intelligent image processing. We will gradually embrace the world of the Metaverse and AR/VR content is expected to revolutionize our lives.

Curved Gaming Monitor Sales and Demand in 2022 (Equipped with Intelligent Game HDRI, AMD FreeSync, Trevolo Audio, Gaming Enhancement Mode, RCG, SPG, Quick OSD, Scenario Mapping, Light Tuner, AI, Predictive Analysis, Face/Voice Recognition) e – Will increase with the increasing craze of gaming.

The demand for professional monitors is expected to increase, which includes the high level of brightness and uniformity available with Mini LED backlighting and OLED.

Considering that there is a lot of demand for smart TVs, can we expect BenQ televisions in the near future?

TVs have been the ‘go-to’ format for home entertainment for years, with current user trends showing that projectors are soon going to replace TVs. Projectors deliver a better experience with hands down smart features, are compact, therefore more versatile.

The ultra-short throw style in the Laser TV Projector by BenQ allows customers to position the projector right next to the wall at which the visuals will be projected—sizes can be as large as 120 inches (which is significantly more than 65 – inch or 85 inch TV you would have spent money otherwise).

Also unlike any other brand BenQ V7050i laser TV comes under the package of projector and 120 inch ALR screen.

Give me one reason that sets BenQ apart from the competition?

At BenQ, we are always at the forefront of estimating consumer problems and therefore able to develop solutions with technology that is valuable and realistic. As a result, we have the advantage of first movers for all our innovations.

Through continuous innovation, we develop unprecedented technologies that transform the power of understanding and enjoying visual content. As a result, BenQ creates an infrastructure for the consumer as a solution for work from home, learning from home and entertainment at home.

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